Wednesday, March 21, 2018

Data Bites

Increasing instances of integrity pertaining to social media data privacy (the just uncovered Cambridge Analytica breach) and its safeguard make me wonder more often than not what prompts people to put up sensitive or intimate information about themselves on social platforms to begin with.

The medium is called ‘social’ for a reason! Don’t put up material or data that you believe could be compromised and, or, used against you

Also, isn’t personal data being harvested across platforms - be that your online purchase behaviour, consumer insights/ consumer behaviour based on your credit/debit card spending patterns, Organisation performance and behaviour, clinical trials, medical history et. al.? How do you stop all of that?

Fact is - fortunately or unfortunately - all technological progress comes at a price. That price today is ‘real-time data-exchange’. Data is the new bullion - and we’ve got to accept that, if we want to continue riding on this ever rising wave of progress.

Our understanding of ethics will eventually undergo a shift to accommodate this new world reality. I/ we may not like how this plays out, but do I/ we have a choice really? And THAT is the scary bit!

Thoughts?

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